Benchmarking: Product Development

Product Development Benchmarking Association

The Product Development Benchmarking Association (PDBA) is currently a free association of new product development organizations within major corporations. PDBA conducts benchmarking studies to identify the best practices surrounding product devlopment that improve the overall operations of the members.

To identify "Best in Class" new product development business processes, which, when implemented, will lead member companies to exceptional performance.

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